Monthly Archives: August 2016

Business, Startup

The Role of Risk — Part 1

There is one crucial principle that underlies everything about starting and running a business. On Wall Street, smart traders look at one thing above all else when deciding whether to purchase a security, or not: risk! Those traders look for any number of ways to reduce the risk of owning a particular stock, bond or derivative. This allows them to limit potential losses and maximize hoped-for gains. In a new business, the initial risk is the money (investment capital) spent before one even engages their first client.

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Business, Expense

Surviving

In 2008, I had roughly twenty-five active clients. By the end of 2011, I was down to five. Just as it did to those previous twenty clients, many whose businesses failed, the Great Recession rained devastation on all I had worked so hard to build. No doubt, those of you reading this suffered, as well.

Yet, I’m writing this post, which will appear on the website that represents that same company, Your.Virtual.Assistant. I am convinced I survived that calamitous economic downturn through two activities: controlling expenses, and I kept moving.

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