It’s 1956. I remember my best friend at the time, Eddie, and he was a pretty with-it guy. His mom came home from work one afternoon with a brand-new Schwinn Tiger bicycle. It was well after dark before Eddie’s mom could get him off his new bike and into the house for dinner. By that time, every kid in a 3-block radius had seen, touched, some even got to ride, the bike.  That night began a lobbying effort on the part of every one of us kids, begging our parents to buy us a bike just like Eddie’s.

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